Lakme Cosmetics is one of the leading International Cosmetic Brands with headquarters in Mumbai, India, possessed by Unilever. Establishing Lakme in the year 1952 flooded into reality since Prime Minister Jawaharlal Nehru realized that Indian women were overdoing it on imported Lakme Cosmetics Products and spending valuable foreign exchange on beauty products. For this situation, he mentioned JRD Tata to begin the beauty area in India. Lakme Cosmetics Online then became a 100% member of Tata Oil Mills, a TATA group. Later it turned into a wonderful organization as it passes by its slogan ‘Lakme Reinvent’ after it has been obtained by Hindustan Unilever, ‘On Top of the World’ which now continuously improves and offers a wide assortment of the makeup of the top-notch, skincare item, and beauty parlors to the clients around the globe.
Lakme, one of the best Luxury Skincare Brands That You Must Have, which previously controlled by Simone Tata. It was famous, to begin with, inseparable from quality in India. Revlon was the first rivalry that came in its way.
The situation has now changed with globalization. Shahnaz Hussain has traded more than she sold in the Indian market, so it turns out to be an incredibly famous brand. Kaya, Kama, Forest Essentials have been created on comparative lines. VLCC and Lotus continue in the path yet rule the mid-fragment.
Indian brands have succeeded universally more in skincare than cosmetics. Lakme Cosmetics, Revlon, and Colorbar oblige the mid-fragment; however, we need a revolution to outperform upmarket foreign brands on their soil. The secret lies in customization to the skin colors and local taste.
Lakme Cosmetics’ Image Over the Years
Lakme Cosmetics Products has likewise played on pricing for its patched-up reach for the working lady. It priced somewhere in the range of $5 to $10, bringing it inside the space of most. International Cosmetic Brands, for example, Revlon, Chambor, and even L’Oreal Paris, all thoroughly evaluated over $10, and Maybelline is the only mass-market brand among the worldwide players.
Lakme Cosmetics Fashion Week and School of Style
Throughout the long term, Lakme Cosmetics Products has not limited itself to assembling makeup yet investigating the universe of glamour thoroughly. From Lakme salons to consider your everyday Long-Lasting Lipstick Luxury Brands requirements to a Lakme fashion week and school of style, the brand has taken care of business.
First off, the Lakme Fashion Week is a bi-annual fashion occasion that takes place in Mumbai in February and August consistently. Ruled by the Fashion Design Council of India, its title support is Lakme, first began in 1999, it includes the creme de la creme models and stars of the Hindi entertainment world, not to fail to remember the most desired and respected names in the realm of fashion style. From Aishwarya to Kareena to Deepika Padukone, Arjun Rampal to Malaika Arora Khan, it has included the most attractive individuals on the Indian landscape and dispatched many an iconic career.
In 2014, Lakme Cosmetics Online items were positioned 36th among India’s most believed brands, as indicated by the Brand Trust Report 2014. It is additionally the title supporter for the Lakme Fashion Week design occasion.
Important Facts About Lakme International Cosmetic Brands
- Lakmé is the nation’s first cosmetic brand to acquaint makeup with Indian ladies and invests wholeheartedly in being an Indian beauty master for more than 65 years.
- It is a complete beauty brand crossing color skincare & cosmetics and reaches out to beauty services through the organization of Lakmé Salons.
- Its bond with beauty and fashion showed through the Lakmé Fashion Week, which is currently the biggest fashion event of its sort in the nation.
Lakme has not managed its items for the Indian market; rather than this, its things effortlessly got in almost seventy worldwide nations. It is related to the FMCG industry and arrangements in close to home consideration items. Indeed, even with its broad reach and retail presence, it has given an intense challenge to the different organizations.
They can hold the client’s attention in multi-brand retail or e-tail space, which expands the clients’ desires. Lakme Fashion Week, India’s head style occasion, is being led with the most generous stars, models, originators, hairdressers, and cosmetics specialists in participation.